Digitisation changes the business model, the behaviour of fans and clients and the position in the value chain. The implementation of new digital technologies is extremely important, but not critical for success. After all, the change that comes from it, is human work.
The transformation to a digital-driven organisation concerns a fundamental switch in thinking, acting and organising. Managing change means influencing in a smart, subtle way. Not from control and management, but by providing direction and space in combination with the creation of space for innovation. It is not the task of leaders to create followers. It is the task of leaders to create other leaders.